[ Brand ]
Brand Guidelines
A.S.F. is a Tokyo underground party and an independent record label. These guidelines define how the brand looks, reads and behaves — on screen, on vinyl, on the dancefloor.
Logo
The A.S.F. mark is the primary identifier, shown here with the A.S.F.RECS logo and the texture variant. Keep clear space equal to the height of one square; never redraw, rotate or recolor.
Primary Mark
A.S.F.RECS
Texture
Minimum size: 24px height on screen.
Typography
DIN 2014 carries every word. One weight, one exception — the lede — set on a seven-step scale. Uppercase for structure, sentence case for reading. Japanese text is set in FOT-Cezanne ProN — one family, one weight.
Aa 0123456789 A.S.F.
Aa 0123456789 A.S.F.
あ ア 亜 0123456789 レコードと音楽
Color
Void Black #0A0A0A. Paper White #F5F5F5. Surface Gray #EAEAEA — the footer ground. Signal Orange #FF5A1F — orange appears once per screen, never more. Hairlines at 12% and 35% black.
#0A0A0A
#F5F5F5
#EAEAEA
#FF5A1F
Grid
Everything sits on an 8px base grid inside a 1400px frame. Whitespace is part of the design — do not fill it.
Contact
For logo files, flyer assets or press inquiries: booking@asf3000.com